For a monthly fee, Google is now offering Google Guaranteed certification. If a user partakes in this new offering, they will get an “upgraded profile,” as well as a badge that will show up on both their profile as well as possibly on the Local Pack.

Here is a screenshot that was captured by Tom Waddington and put up on Twitter:

The cost of this upgraded GMB profile is $50 a month, and is subject to Google’s Guaranteed normal eligibility rules.

According to a Google spokesperson, since Google is always trying out new things and doing tests and experiments, placing the Google Guaranteed badge on the business profile counts as an experiment as well.