Google is now testing clickable phone numbers in their organic search results on mobile devices.
Sure, there has always been the click to call feature on AdWords for years, but seeing this on the organic side? This is something new. These clickable phone numbers are phone in the 10 blue links, and was first spotted by @ryschill. The following image is what he shared:
Although users could always click on phone numbers to dial the business form the ad side, as well as from the local listings side, but we’ve haven’t ever seen it on the organic side.