Some people are just naughty. There are those marketers out there who would purposely try getting people to click on their ads using less than favorable tactics. In 2014 alone, Google has shutt off more than 524 million ads for using naughty tactics, such as malware, spyware, and counterfeit goods. It seems that even more people tried using these tricks for clicks in 2014 than in 2013. According to Google’s annual Bad Ads report, 2013 saw 250 million ads shut down for unsavory reasons.
Over 33,000 merchants got themselves banned from advertising on Google Shopping for ad policy violations.
Luckily though, it seems that the overall number of bad advertisers band from Google’s ad systems saw another annual drop. 2013 saw 270,000 banned advertisers, and 2014 saw 214,000. There were over 800,000 of them in 2012. Apparently Google must be doing something right by watching out for these folks, or these advertisers are actually growing a conscious.
“In part, we attribute this decline to scammers — counterfeiters, for example — being thwarted by our safety screens and searching for less-secure targets,” said Mike Hochberg, former director of ads engineering.