Google’s cookie guidance resource, CookieChoices, has been updated to include news tips and suggestions to advertisers and publishers in advance of the May 25 deadline for enforcement of the General Data Protection Regulation (GDPR). GDPR is a sweeping set of rules that govern the handling of European Union (EU) members’ personal data.
CookieChoices’ GDPR updates include a link to its EU user consent policy, sample consent notices and third-party consent tools for publishers to use on their own sites. The updated site also lets publishers know that if they serve ads through Google, they will need to get additional consent. From its EU user consent policy:
If you use tags for advertising products like AdWords or DoubleClick Campaign Manager on your pages, you’ll need to obtain consent from your EEA users to comply with Google’s user consent policy. Our policy requires consent for cookies that are used for measurement purposes and consent for the use of personal data for personalised ads — for instance if you have remarketing tags on your pages.