AdWords has gotten an upgrade from Google when they launched Custom Columns, which lets you segment existing column metrics to get more detailed insights based on your objectives.
As an example, “By selecting an existing metric like clicks or conversions, and applying a segment like ‘Computers’ or ‘Mobile’, you can quickly create a new custom column that shows you ‘Computer clicks’ or ‘Mobile conversions.’”
Some of the features that you can take advantage of is adding Custom Columns at the campaign or ad group level, as well as sorting, filtering, and downloading the data in the custom columns.
There seems to be some positive feedback from advertisers on Twitter.
My take on custom columns – cool feature but nothing revolutionary – kind of like shared negative keyword lists. Agree? Disagree? #ppcchat
— Matthew Umbro (@Matt_Umbro) December 10, 2014
So, @adwords custom columns are awesome. But why limit us to 5 saved column sets? Counterproductive! #ppcchat — Melissa Mackey (@Mel66) December 10, 2014
Custom columns have arrived in #AdWords. See more detailed metrics without having to click a ton of buttons! pic.twitter.com/Q6HoEhxpsj
— Frederick Vallaeys (@siliconvallaeys) December 9, 2014
Whoa! AdWords Custom Columns –> Conversions by Name. {Macklemore: This is Ef’n Awesome} #ppcchat pic.twitter.com/KUnvM4H15j
— James Svoboda (@Realicity) December 9, 2014
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