I’m sure most of us have used some kind of voice activated features of out computers and tablets. From Apple to Google, those companies that are using built in voice command applications usually will utilize their own first party apps and programs to find what the user wants Now, Google is expanding Voice Actions to third party apps to alow users to reach into apps on Android devices, aside from simply launching them. This comes from a post this week directed to those who develop Android apps.
In some cases this appears to enable a version of in-app search:
Today, we launched our first set of partners for custom Google voice actions on Android. This feature will enable people to say things like “Ok Google, listen to NPR” or “Ok Google, show attractions near me on TripAdvisor.” We’re currently piloting custom voice actions with a select group of partners, but we plan to open it up more widely in the future — and we’d love to hear your ideas for actions you’d like to implement.
The development of this newest addition to voice actions has been said to start about a year ago. It was written by Search Engine Land at that time. In the spirit of competition, it’s coming at the same time as Microsoft’s Cortana integration of third party apps.
The Google initiative was dubbed “OK Google Everywhere” by the site, Android Police. The search company has expanded the range of developers and app publishers in Google Now, where they recently adding 70 new apps.