A new version of Google Analytics has been release recently by Google that includes “machine learning at its core” so that it can provide ways to monitor and track key data trends. This new version of Google Analytics also alters business owners and marketers to new opportunities as well.
The biggest key here is enhanced trend monitoring, which utilizes Google’s evolving tools to alter users automatically to big changes in data.
“Like products seeing rising demand because of new customer needs. It even helps you anticipate future actions your customers may take. For example, it calculates churn probability so you can more efficiently invest in retaining customers at a time when marketing budgets are under pressure.”
For more information, read the full post at Social Media Today