Back in March, Google began showing off “Local Business Cards” as a part of the Google Posts system, which lets content providers or businesses or candidates to control the content that appears in the carousel near the top of the search results.
The following image is an example from the March experimental launch, for Healthy Choice Massage. Now, according to information obtained by Mike Blumenthal, Google will expand, quite dramatically, the availability of Google Local Posts from a “few dozen” to “thousands” of small businesses.
When Google Posts was created, it was created with mobile users in mind. But even then, they will display on PCs as well. Google’s intention is to allow the business owner or marketer (or candidate) to communicate directly with users in the search results. This even includes content or information that the Knowledge Panel won’t allow. Content will also be shareable from within the carousel.
When the Local posts was written back in March, it was speculated that it could be a significant thing for local SEO, or at least local visibility. Further analysis was done by Andrew Shotland, and there were some predictions about who would benefit from this. It seems it would be Google, local businesses, spammers and agencies.
During the time of the initial experiment, Google wasn’t very sure about a broader rollout. It would appear that the company feels the results and feedback are all good.