Google has added a “schedule” or “book” button to some of the local search results within the local pack in web search.

If you do a search [barber nyc] on desktop or mobile and you see the Epic Barber Shop listing, you will see a button that reads either “book” or “schedule.”  If you click on it, it will take you into a booking engine that is powered by the Reserve With Google feature.

As you can see by the following image, you can see that there is a schedule button by the Epic Barber Shop NYC entry:

Mike Blumenthal, who first covered this, captured the same listing with a “book” button:

After clicking on the button, you are asked about the type of service and then the time of service you’d like to schedule:

As far as being able to ad this button to your listings, there aren’t any specific FAQs on this, although it seems that if you have scheduling services with one of the Reserve with Google partners, then you should be included.  Currently, it’s not clear if this is a test or limited beta on the button showing the local pack at this point.

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