Google is updating its Maps to have a new look and feel.  The colors have changed and new icons have been added to correspond to places and business categories.  The palette is even brighter now.

Food and drink is an orange or gold, shopping is royal blue, services are lavender, entertainment is turquoise, outdoor activities and places are green, and so on.

According to Google, in that context, it will also highlight places it believes are relevant to your query or need.  The following image shows off what the new UI looks like:

The changes will roll out over the next several weeks and be reflected on all “products that incorporate Google Maps, including the Assistant, Search, Earth and Android Auto.” The UI changes will even appear in third-party apps and sites that utilize the Google Maps API.

Google Maps which is an important cornerstone of the company’s mobile strategy, is one of the five products in their lineup that have over 1 billion users.  The other four are Android, Chrome, YouTube and of course, search.

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