Google Maps is now available for Apple’s car user interface, Apple CarPlay.  This brings native support for using Google Maps navigation, search and much more directly in your car that supports iOS CarPlay devices.

By having Google Maps available in cars supporting Apple CarPlay, this means additional inventory for advertisers as Google Maps users can now use the app natively with CarPlay.

Google has been busy building out capabilities for advertisers to drive traffic to local stores.

Announced this summer, local campaigns are designed strictly to drive traffic to stores from ads across all of Google’s platforms.  Local campaigns report on store visits using anonymized and aggregated data from signed-in Google users who opted to turn location history on.

Here’s more on this change:

  • You can download Google Maps if you have not done so on iTunes or just go to the App Store on your device and check for updates.
  • We are expecting Waze and some other third-party, non-Apple Maps, products to be available as well on Apple CarPlay in the near future.

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