Google has begun showing hotel price charts in search results. These graphs have been a popular feature of Google travel properties, which has been tested in search last year.
The following image shows the SERP for the query Portland Oregon Jupiter Hotel that includes the price chart:
Searchers are now able to uses arrows to move forward and back so that they can see historical pricing trends for particular hotel properties.
Asked to comment, a Google spokesperson told us, “Our research has shown that travelers are looking primarily for price and availability information when searching for a hotel. To make our hotel search experience more useful for travelers and better connect them with travel providers, we are surfacing more price and availability information on the search results page.”