In an announcement made by Google, version 4.2 of the Google My Business API has been released. With this version, developers now have a way to quickly make modifications to Google My Business listings programmatically. Even though it isn’t open to all yet, it can be accessed here. In order to use it, you need to request and be granted access to this API.
Here are the new features:
If third party platforms are integrated with Google My Business, the will be able to offer their merchants the ability to verify their Google My Business listing directly on their native platform. This includes pulling the list of verification options available for a listing. This will trigger Google My Business verification such as sending a postcard, getting a phone call, and submitting a PIN code for verification. Third party platforms can now fully onboard and verify merchants directly on their platform instead of interrupting their workflow and forcing merchants to Google My Business.
If a listing already exists on Google My Business, API users can now better identify if a listing already exists, and if the listing is already claimed due to the new GoogleLocations endpoint. If the listing has already been claimed, partners can provide the merchant with a link to request access to the claimed location.
With version 4.2 of the Google My Business API, users with access to it has access toexpanded search functionality of the existing Locations.List filters, which allows them to better search for listings in their account based on full or partial match of more location fields.
This version of the Google My Business API gives users a new endpoint to search for chains by full or partial name, and to associate a particular location with that chain.
Google My Business API users have the power to create a new type of post: product posts! These new posts highlight a business’s product offerings, which also display in the “Products” tab on the business listing.