What’s wrong with some misinformation once in a while? It didn’t do anything wrong. It didn’t hurt anybody, right?
In this Moz video, Joy Hawkins discusses the topic of misinformation in the world of local SEO. Misinformation, when it comes to Google My Business, can really do a lot more harm than good.
Follow real data from a recent case study that illustrates why strategic decisions should be based on accurate information — and what can happen when that info is bad, wrong, or just plain incomplete.