Google announced its help forums that Google My Business Insights, the analytics for Google My Business users, will soon have more recent data to look at. Kara from Google said, “we’ve made improvements to ensure that your Insights data is more up-to-date….To give you a more accurate idea of how your listing is performing, you’ll now see Insights data up to yesterday in Google My Business.”

Insights is a section that can be found within Google My Business console where business owners and managers will be able to see how good or bad their local listings is doing in Google Maps or search.  Insights can assist business owners understand how people find their local listings in Google, if those leads to calls, directions or web site clicks and much more.  Basically, Insights is a small analytics package for your Google My Business listings.

The data, as you can see from the data above, is about three days behind.  Google said that the data will soon show as recent as from yesterday.

Having more recent data can help businesses in a number of ways, such as being able to more accurately compare trends.  And also, with the day after a big surge in walk-in traffic to a business, you’ll be able to find out more hints about the reason for the surge the day after using Google My Business Insights as opposed to having to wait three to four days.

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