If you login and check out your Google My Business performance reports in Google, you might notice that Google gave you access to the new insights report. Although the old insights report included these metrics, they are slowly being rolled out to the new version of this report, which is being called the the performance report.
This change was first noticed yesterday by Colan Nielsen.
The Google help document defines these metrics as follows.
- Website clicks: We plan to add the number of clicks to your website from your Business Profile to the “Interactions” section of the Performance page. Website clicks in Performance reporting on Search won’t include clicks on the website from Google My Business websites. This means the number of clicks shown in the “Interactions” section might differ from the numbers on the Insights page or Performance reporting.
- Direction requests: Direction requests to the business will move to the “Interactions” section of the Performance page. This removes Direction requests from the “Customer actions” chart on the Insights page.