Google announced that marketers can now “create posts, reply to reviews, add photos and update business information” directly from Maps and Search for their Google My Business (GMB) accounts. Before, businesses had to use go to the GMB site or use the mobile app in order to update that business information.

Not only that, Google is rolling out some more tools on both Google Maps and Search that will help businesses understand how they are performing and how they can enhance their presence online.

“Business owners and managers will see a revamped performance page with new customer interaction insights. This page will provide refreshed metrics on a monthly basis, and will evolve over the coming months to share more helpful data to business owners. All of these features will be available on an upgraded merchant interface that will offer helpful recommendations about how you can improve your Google presence—whether it’s adding information to your Business Profile, responding to recent customer reviews, or using Google Ads to help your business stand out.”

Source – Google

Source – Google and Search Engine Land