Google Offers New Hotel Search Filters, Deal Labels And Airline Price Tracking

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Google-accelerated-mobile-pagesAccording to Google, mobile visits to travel sites are currently representing 40 percent of total travel traffic.  Because so many mobile users seem to be visiting these particular sites, Google is introducing a range of new mobile hotel and flight search tools.

Now, mobile users will be able to filter hotel search results by price or rating.  Plus, the hotel search will respond to more precise queries, like “Pet-friendly hotels in Sand Francisco under $200.’

Google travel filter 2 Google travel filter 3

As you can see from the above images, mobile users will see new deal labels when a room rate is blow the traditional price levels.  Similarly, this is like a feature that Google previously offered with desktop hotel search results.  The company will also provide money-saving “hotel tips.”  It seems that they are based on travel date flexibility:

We may show Tips to people when they could save money or find better availability by moving their dates slightly. For example, you may see a Tip like, “Save $105 if you stay Wed, Jul 13 – Fri, Jul 15.

Google is, additionally, offering airfare price tracking.  Users are able to track fare changes on specific routes, airlines and dates.  The folks who are doing travel searches will then receive email alerts and Google Now notifications when prices “either increase or decrease significantly.”

These changes will roll out first in the US, and then later across international markets.  This roll out has already begun.

Source – Greg Sterling

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