If you follow Google on Twitter, as well as their blog, you may have noticed last week that they officially announced that they have expanded displaying Tweets in the Google desktop search results.
— Google (@google) August 21, 2015
Earlier this month, it had been reported that Google started experimenting with displaying Twitter content in desktop results. Back in May, Google began displaying Tweets in mobile search results. But now, they are beginning to show to all English language searches on desktop.
Tweets are now rolling out to all users in English globally, and just like with the mobile results, Google will display Tweets in a carousel in the main column of the organic search results. You will see tweets when Google deems them to be relevant. You won’t need to have a Twitter account to see the results or click on the results.
At this point, there aren’t any advertising components to showing Tweets in the organic results. As time goes on, the relevancy and ranking behind the Twitter results will continue to change and improve as this feature continues to exist.
In the following screen capture, you’ll notice that when searching for Amazon in Google, you’ll notice that the third result down results in the Twitter carousel for Amazon’s Twitter content.