The “More results search button has been officially launched by Google for mobile, making it possible for additional search results to load beyond the first set of results displayed.
The announcement was made through Twitter from the Google’s @SearchLiason account, which confirmed that the new “More results” button is going to replace the previous “Next” button that would display a new page of mobile search results.
We’ve launched a new “More results” button that makes it easier & faster to get more search results on mobile. Now additional listings load below the ones already being viewed, rather than the old “Next” button that would load an entirely new page…. pic.twitter.com/A4ZMXFlwd0
— Google SearchLiaison (@searchliaison) April 11, 2018
According to Google, the “More results” button is going to load more organic results before loading relevant ads under the organic results. They’ll appear for searchers who is using teh Google app on iOS and Android devices and major mobile browsers, with the exception of Chrome for iOS. Google said that support for Chrome on iOS is coming.
Earlier this week, Google’s Danny Sullivan confirmed it was running a test on the new “More results” button.