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Google On Zero Search Volume Keyword Targeting

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During a Google office hours hangout, Googlers received a question of whether or not to try ranking for zero search volume keywords.

They asked:

“Let’s say I research on a keyword which has no volume or keyword density, but we are appearing for those keywords on the first page.

Should we target that keyword?”

Then, a Googler going by Lizzi responded:

“…You can optimize for whatever keywords you want.

And it’s not always about the keywords that have the most volume.

I would think about how people should find your page and target those keywords.”

Listen to the Google Office Hours hangout at the 13:05 minute mark.

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