Google Partner presents another video that revolves around automated bidding with AdWords Product Manager. In this episode, we will watch Googler Bhanu Narasimhan and Google Partners Community Ambassador Andrew Rulnick as they discuss how Google’s automated bidding can have a positive impact on the performance on your campaigns.
Whether your goal is maximizing conversions, return on ad spend or pure volume, Google’s automated bid technology analyzes real-time signals to optimize bids based on predicted performance for each auction. This HOA will cover implementations of best practices, a couple of myths and even announce a few exciting bid features.