In this episode of Google Partners Google Agency Development Manager, Meghan Li and Marketing Director, Marc Weisinger, from Elite SEM will discuss key things to look at in selecting a good agency partner and best practices in optimizing mobile and shopping campaigns.
Elite SEM has been voted as the best US search agency at the US Search Awards in both 2013 and 2014 and some of the key questions they will address include:
Mobile marketing topics:
·An overview of Google Enhanced campaigns
·How to best manage mobile bid modifiers
· Understanding the full value of mobile
· Expert tips on optimizing towards mobile goals and avoiding wasted spend
Google shopping topics:
· Recent trends in Google Shopping spend
· Changes and enhancements from Product Listing Ads to
Google Shopping
· The importance of an optimized feed and Google Shopping
· The future of feeds in digital marketing