We all know mobile advertising is important but it can be a challenge to know what happens after a user clicks on your mobile ad. Conversion tracking can help you see how effectively your ad clicks lead to valuable customer activity, such as app downloads, in-app purchases, and more. By tracking these actions, known as “conversions”, you’ll know which ads, keywords and campaigns bring you business. This helps you invest more wisely and ultimately, boost your return on investment (ROI).
Join Google Partners‘ Mobile Product Managers as they deep dive into all the ways to track mobile app conversions.