An update by Google has been released on March 27 in an effort to provide support for businesses, health workers and organizations as well as governments during the coronavirus pandemic. The company committed over $800 million to small and medium-sized businesses, which equates to $340 per business.
According to Google, eligible advertisers will get notifications in the coming months about available ad credits in their Google Ads accounts. The credits can be used throughout 2020 on ads across the Google ecosystem, including Search, Display and YouTube, and on any campaign types.
In order to be eligible, SMBs will need to have had active Google Ads accounts since January 1, 2019.
$20 million is also being committed in ad grants to community financial institutions and NGOs to run PSAs on relief fund and resources for SMBs.
Not only that, Google said it is increasing ad grants available to the World Health Organization and other government agencies to “provide critical information on how to prevent the spread of COVID-19” from an initial $25 million to $250 million.