In an announcement made by Google on July 30, the company is launching reporting and analytics for Google Posts.  Google Posts allows both businesses and people to create content directly on Google, which will appear highly ranked in Google search results for their names.  It’s possible to add Google Posts within your local Google My Business account by claiming your listing and clicking on the Posts section.

According to the announcement, you can see “Post Insights,” which is the term given by Google My Business that is used for analytics.  With Post Analytics, you can see how well your Posts are performing within Google, including data such as views and clicks on those posts. Google said the new report will show you data for Posts:

  • An individual post.
  • All posts from the last week.
  • All posts from the last month.

The Google help document explains:

Your summary shows your views, clicks, and the percentage change using a rolling period. The rolling period is the last 7 or 28 days, and can have a delay of up to 3 days. When looking at this summary of your Post Insights, you’ll see data from last week that’s being compared with the week before.

If any of the following occurs, your percentages won’t show in the summary:

  • Your posts received no views.
  • You don’t have any posts.
  • Your percentage change is over 99.99%.

“The summary view of Post Insights is available to everyone on the Google My Business desktop and mobile website, but it is not available on the Google My Business app,” Google added.

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