On June 6, Google announced that within Google My Business, two new Google Posts categories are now available.   Not only can you use Google Posts to tell people about all the news about your business or upcoming event, but it’s possible to create posts about new products and offers that you want to highlight.

“We’ve added 2 new post types: product and offer post! Product and offer posts allow you to post your product and promotional details to your customers,” Google said.

Originally, Google Posts began as a way for businesses to highlight offers.  But a few months back, Google redesigned the interface in order to segment out types of Posts.  Business owners are able to add more fields of data based on the sort of Google Post they are adding.  Depending on the post, dates could be important, or pricing, as an example.

According to Google, there are four types of posts that are available:

  • What’s new posts: Posts that provide general information about your business. You can include a photo/video, link, CTA button and other information. For example, a restaurant could make a post to promote a new menu item.
  • Event posts: Posts that promote an event your business is involved with or supports. Event posts require a title, start/end dates and time and may include a photo/video, CTA button and other information. For example, a bookstore may advertise a local author’s book signing or a book club meeting.
  • Offer posts: Posts that provide promotional sales or offers from your business. Offer posts require a title and start/end dates and times. A “View offer” CTA button is automatically added to the post. You can also include a photo/video, coupon code, link, and terms and conditions with the post. For example, a pizza parlor may advertise 20 percent off large pizzas for a week.
  • Product posts: Posts that emphasize a specific product your business sells. Product posts require a title and photo or video. You can also include a CTA button and other information. For example, an electronics store may promote a new phone for sale.

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