According to an announcement Monday, Google is now including Google Posts from NBA, MLB and NHL teams directly in Knowledge Panels. Anytime you search for a specific team, any Google Posts from these organisations will be included within the Knowledge Panel.
“Now you can get the latest updates, videos, photos and more right on the Knowledge Panels in Search directly from some of your favorite NHL and NBA teams,” writes product manager Aditya Mahesh on Google’s Search Blog, “A quick search on Google brings up an all-star lineup of content from the teams your care about across the US and Canada.”
Google Posts, which was launched as an experiment last year, are available to US museums, movies, sports teams and sports leagues. This feature is what makes it possible for organizations to post content directly on Google’s servers so that it appears when someone performs a search for the specific organization.