On April 28th, Google released version 7.0 of Google Ads API, six weeks ago. Now, version 8.0 of the Google Ads API has been released. The key highlights have been listed in Google’s announcement here.
Here are the highlights:
- Cross-account bidding strategies has been added, which allow for attaching manager-owned bidding strategies to client accounts. Also included is a new resource,
AccessibleBiddingStrategy, which provides a read-only view of all bidding strategies accessible to the current customer (including portfolio strategies owned by the customer and cross-account bidding strategies shared with the customer). - You can now retrieve labels managed by the manager account using
CustomerClient.applied_labels. CallOnlyAdInfois replaced withCallAdInfoto support more capabilities of this ad type. This includes the ability to append text after the URL displayed in the Ad using fieldsCallAdInfo.path1andCallAdInfo.path2.ClickConversionnow supportscart_datafor uploading conversions with the additional information on the items sold.- Several fields added to
TransactionAttributeandUserAttributeallow you to associate more information about a sold item and a user’s purchase record, when uploading user data usingUserDataServiceorOfflineUserDataJobService. - We’ve added support for Smart campaigns, which allows for creating, monitoring and managing smart campaign types. Smart campaigns are highly automated, efficient campaigns designed to maximize returns with minimal ongoing management. For more details, visit our development guide.