This week, Google announced that responsive display ads (RDA) is going to roll out to all advertisers over the next few months.
Advertisers will provide, just like Google’s responsive search ads, several inputs and the ads get assembled on the fly by Google’s machine learning algorithms.
Up to 15 images, five headlines, five descriptions and five logos can be added for responsive display ads.
Performance is broken out by asset in a new report located under “View asset details” from the “Ads & extensions” section. In the performance section, you’ll find that Google will provide a rating of Best, Good, or Low. If an asset doesn’t have enough data collected, it’ll be tagged with “Learning.”
The formats will look familiar. Google is touting the benefits of responsive ads as time-saving and offering broader reach, as the ads can resize to fit most inventory, including native banner ads and dynamic text ads.
Dynamic remarking is also supported by this format. If you want to create dynamic responsive display ads, just associate a feed with your RDA campaign. Based on the feed, Google may automatically show tags such as “new,” “hot” or “price drop” on products when appropriate.
For more details on creating RDA campaigns, check out the Google Ads help page.