A new look for Google’s mobile search results is currently being rolled out, and includes a new presentation of text ads and organic listings.
The black “Ad” label that was being tested for a number of months has also been made official with this update, replacing the green outlined label that was introduced in 2017.
The label appears at the top of the ad along with the display URL in black text, which shows above the ad headline for the first time. “When you search for a product or service and we have a useful ad to show, you’ll see a bolded ad label at the top of the card alongside the web address so you can quickly identify where the information is coming from,” said Google.
Organic listings are getting the favicon treatment, which you can see in the example below.
If you notice, the site name and bread crumbs appear in black text next to the favicon. It also displays above the title link in a similar structure to the new text ad treatment. Previously, the site name and breadcrumbs would appear in green below the title.
The gray line below the organic titles and ad headlines have been removed, so that each card looks more like a single unit.
“The name of the website and its icon appear at the top of the results card to help anchor each result,” said Google.
