Google has not slowed down rolling out its responsive search ads (RSA) — the ads that dynamically serve a combination of headlines and descriptions — and adding new features as well.
This week, Google stated that it will be rolling out four reporting and feedback tools for RSAs.
- In the coming months, you’ll start to see suggested headlines and descriptions when creating new responsive search ads. This will roll out in English to start, with other languages following.
- In another effort make it easier to create RSAs in the interface, Google will start importing headlines and descriptions from existing text ads in the same ad group. I’m seeing this live now, but it will continue to roll out in the coming weeks.
- The ad strength dial updates in real-time. (Be prepared to add a well beyond the minimum headlines and descriptions if you want your score to approach “Good” status. I finally got there with one ad after adding eight headlines and three descriptions.)
- You’ll be able to see ad strength updates in the Status column in the UI to see if your ads are disapproved or if you’re losing impressions.
Google even made RSAs available in 10 more languages:
It seems that, due to the fact so many features are continuously getting added to the mix, RSAs will be hanging around. Google is still investing in the format, and all of the tools and indicators are designed to get advertisers to embrace it.