Google Rolls Out New Event Search Feature On App & Mobile Web

On May 10, Google announced a new search feature that will make it easier to find events.

When doing search through either the Google app or mobile web for events, users will now get a listing of activities pulled from Eventbrite Meetup and other sites across the web.

Google product manager Nishant Ranka writes:

To try it, type in a quick search like, “jazz concerts in Austin,” or “art events this weekend” on your phone. With a single tap, you’ll see at-a-glance details about various options, like the event title, date and time, and location. You can tap “more events” to see additional options. Once you find one that’s up your alley, tap it to find more details or buy tickets directly from the website.

When this feature rolled out the other day, Google shared the following image, which highlights how its search feature works:

Event results include filters, which lets your drill down by dates, or by specific events that are happening “today,” “tomorrow” or “next week.”

Google provided the following link to its developer guidelines for creators so that they can make sure their event listings show up in within the new search feature: Google Search Events guide.

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