Google Search Link Spam Update Is Now Rolling Out

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On May 26 2021, Google began to rollout their link spam update, and will take about two weeks to finish. With this new update, spammy links will be targeted “more broadly” and “across multiple languages,” according to Google Search Quality Analytes, Duy Nguyen.

Duy Nguyen said:

“In our continued efforts to improve the quality of the search results, we’re launching a new link spam fighting change today — which we call the “link spam update.” This algorithm update, which will rollout across the next two weeks, is even more effective at identifying and nullifying link spam more broadly, across multiple languages. Sites taking part in link spam will see changes in Search as those links are re-assessed by our algorithms.”

Check out the full announcement at Google Search Central.

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