Google has announced that is is now supporting better discovery of livestreams in Google Search and Google Assistant. These livestreams will be able to show up in the search results in a carousel and have a live label like the older live blog posts feature Google had back in 2015.
If you’d like your livestreams to show up in the Google search results, just mark them up with the new Livestream structured data. The livestream feature will add a live badge to video thumbnails in search results. This structured data tells Google when the video is live or when the stream begins.
Some examples given by Google for what type of content to livestream includes:
- Sporting events
- Awards shows
- Influencer videos
- Video games
Because livestreams are “live,” or real-time, Google has to have a way for you to communicate when the livestream is live. In order to expedite indexing of this content, Google opened up its Indexing API for this type of content. According to Google, it is using this API will “ensure that Google crawls your livestream quickly.” You can learn more about how that works for live stream content over here.
The Indexing API is also used for job posting URLs.