Google changes. They change a lot. Google is constantly on that road of changing the face of search and how SEOs do their work on search. With the most recent big update that Google has been implementing, named Hummingbird, things can really change for everybody. We don’t mean those on the business end of SEO, but the actual searchers themselves.
How does Google measure success when they alter their algorithms and send them out to be used by the masses of searchers. A contributor to Search Engine Land, Nathan Safran, has written all about this in an article on the website. To read the full article, follow the link below: