Could there be a chance that Google might be coming out with a new mobile algorithm soon? Google is sending out mass notifications to webmasters who don’t have websites that are mobile-friendly. The notifications contain the subject “fix mobile usability issues found on…”, and the notification goes on to explain that the sites have critical mobile usability errors on 100% of the pages on the site. In this case, the pages will be “displayed and ranked appropriately for smartphone users.”
SEOs will receive the notifications through both Google Webmaster as well as email. The notifications are being sent to sites that are full on not mobile friendly at all, despite the fact that many of the webmasters know the sites aren’t mobile friendly. It seem Google wants to be sure that everybody knows that their site isn’t mobile friendly and that the pages found within that site won’t be ranking well in mobile search.
There seem to be definite signs that Google will be launching a new mobile ranking algorithm. Google said that they are experimenting with it since last November. Also, Google launched a mobile friendly testing tool,mobile usability reports in Google Webmaster Tools, as well as mobile-friendly labels in the search results.
Even though there has been no confirmation by Google yet, all these are signs that something seems to be coming down the pipeline in terms of a new algorithm.