For Google Display Network, automation isn’t anything new for display campaigns, but when it comes to the new Smart display campaigns, it isn’t just the creative that’s automated. Targeting, bidding and the ads will all run on autopilot, and will be powered by machine learning.
The system will pull advertiser-provided headlines, descriptions, logos and images to create responsive text, display and native ads Bids will be set, based on Target CPAs, for each auction as the system determines the likelihood of conversion.
Trivago, Hulu Japan and Credit Karma were among the beta testers for this new campaign type.
For more on requirements and setting up Smart display campaigns, read the full article on Marketing Land.