It looks like Google has finally brought another new service to light. Yesterday, Google announced that Google Shopping is now available to all online merchants. Although they’ve been around since October in beta form, Google Shopping campaigns are a new version of PLAs which changes how you will be creating ads.
With this new version, creating PLAs are now more transparent within AdWords. This will be giving advertisers within AdWords the ability to view more product information with less involvement with the data feed, as well as a more intuitive structure for product group break-out.
But, perhaps you’re still not used to the service yet, or you simply haven’t used it yet. Rick Backus has written up a Getting Started guide for those still unfamiliar with Google Shopping campaigns. If you are wanting to find out how to break into this new type of campaign, you can follow the link below to get started!
Search Engine Land: Google Shopping Campaigns Are Now Live – How To Get Started