Google has begun sowing more information about local businesses in some local knowledge panel results.  This is being implemented by showing additional tabs of information above the local panel for (a) locations (b) about, and sometimes (c) Google Posts.

The following screen shot shows a search for [kfc] which brings up locations for KFCs that are nearby and an “about” tab for knowledge panel information about the chain.


Sergey Alakov, who first spotted this, said it “looks like Google started combining knowledge panels and local packs in mobile search results for businesses that have a knowledge panel displayed for their brand name search and local presence in the user’s area.”

SourceBarry Schwartz