For a while now, Google has been using swipeable cars in mobile text ads to display sitelinks extensions and price extensions.  It looks that Google is now testing a version that combines multiple ad extension types into one swipeable card carousel.

With this new test, which was spotted by Jason Normoyle of Resolution Media this week.  The mobile text ad shown (as seen below) takes up a significant screen share with a carousel of ad extensions followed by a call extension and two location extensions.

Google showing multiple ad extensions in cards

The following image is a composite of screen shots Normoyle provided.  It shows the carousel including cards for sitelinks, seller ratings, callouts and structured snippets.


Users can swipe through to see multiple extension formats.

It’s unclear how widespread this experiment is.  It was seen in the US.


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