In an announced made on June 21, 2021 during International Small Business Week, Google said that they are launching a simplified ad creation workflow for video ads on YouTube, and is now available globally on both desktop and mobile.
With this new workflow, advertisers have the ability to launch a campaign by adding a video, selecting the specific audiences, and designating a budget.
According to YouTube’s official blog:
“Today we’re introducing a faster, easier way to create video ad campaigns on YouTube. Just add the video ad, the audiences you want to reach and your budget to launch a campaign in minutes. And with the new mobile experience, you can now more easily measure campaign performance.”
Originally, advertisers had to the full functionality of Google Ads to launch a video ad campaign on YouTube.
To access the new experience, you can check it out at youtube.com/ads.