Google Starts Giving A Ranking Boost To Secure HTTPS/SSL Sites

Google logo plain featured Google has announced yesterday that if you go HTTPS (which means adding a SSL 2048-bit key certificate to your site), you will receive a minor ranking boost.

According to Google, by going HTTPS, websites will be given a small ranking benefit, which only counts as a “very lightweight signal” within the overall ranking system.  Keep in mind that this particular boost won’t count for much on your site’s ranking, since it’ll carry “less weight than other signals such as high-quality content.”

But any little bit helps, right?

Fewer than 1% of all global queries will be affected, but Google “may decide to strengthen” the signal in order to “encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web.”  For the most part, the HTTPS signal showed “positive results” in terms of relevancy and ranking in Google’s search results, according to the tests that have been going on for the past couple of months.

Are there really any reasons you should be concerned with switching from the current HTTP to HTTPS?  Google tells us not to worry abou tit, as it’s been safe to do for years.

Of course, there are steps that would have to be taken so the traffic that your getting doesn’t suffer, so make sure you let Google know that you’re taking the plunge into the world of HTTPS.

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