Recently, Google came under fire when search suggestions came up, such as “are women evil” or actual results that question if the Holocaust even happened. Luckily, there are folks at Google who are not ignoring the issue. They’re taking time to figure out the best and most comprehensive response.
Last week, Danny Sullivan met with a number of engineers and executives that were involved with Google’s search results. One of the people Danny met with was Ben Gomes, the vice president of core search. It’s evident that Google heard the concerns, and that those within Google itself are disturbed by what’s been raised. For Google, their desire is to find a fix to the situation that generally defensible, rooted in policy and which can be implemented through algorithms, as much as possible.
In a statement Google gave Danny after our meeting, it said:SEO
The goal of search is to provide the most relevant and useful results for our users. Clearly, we don’t always get it right, but we continually work to improve our algorithms. This is a really challenging problem, and something we’re thinking deeply about in terms of how we can do a better job. Search is a reflection of the content that exists on the web. The fact that hate sites appear in Search results in no way means that Google endorses these views.