There is a brand new Google AdWords ad extension that’s been spotted in the wild by Moz’s Dr Pete – a new promotino extension that’s being tested in a text ad.
Wow – one line of actual ad text, four lines of (different) extensions… pic.twitter.com/FTqpBbFDW9
— Dr. Pete Meyers (@dr_pete) November 14, 2016
It looks pretty busy in that ad, which means it’s quite easy to miss the new extension. Check out the break down of the extensions and annotations in this ad:
Firstly, there’s the Consumer Ratings Annotations, and after that is the Promo Extension that’s being tested. Following that is the Sitelink Extensions. After that is a Location Extension.
This promotion extension (which doesn’t have an official name yet) features an offer followed by some descriptive copy.
Merchant Promotions that feature the same tag icon shown in the promotion extension has been available for Google Shopping ads since 2012. The promotion extension that is shown in this post is from a retailer, although extending promotion extensions to text ads means adverisers from other verticals would eligible to use them. This even means that advertisers will be able to change out a single ad extension rather than update ad copy. In the example above, Williams-Sonoma is also stil promoting their fall sale in a Sitelink along with the sitewide offer in the promotion extension.
Is the test being tested on all devices? If you see any, let us know!