There’s a new overview in the Opportunity tab in AdWords being tested by Google that is giving advertisers an “Account Health Score for Search.”
This feature was first reported by the team at Receptional, a UK-based digital marketing agency.According to Receptional, the idea is similar to WordStream’s AdWords Grader, which shows an overall score and a more detailed assessment.
If you click on the View Campaigns button, you’ll bring up a campaign overview with Health Score listed for each and links to recommendations.
Once you’ve clicked on a particular campaign, Google will show estimated lifts from taking further action at the campaign level. As you can see from the following image, this includes fixing a limited budge and opting into search partners, and even as items that have been complete lie adding callout extensions, using a mobile-friendly site, and using conversion tracking.