There are several types of automated extensions under Google’s belt that can display in search ads – seller ratings, dynamic sitelinks, call extensions and so on. Google is currently testing a new version that highlights a site’s popularity.

Spotted by Kristie TC Liu, digital marketing strategist at KoMarketing in Boston, the automated extension on a WeWork ad says, “10K+ visits this week” and is preceded by a people icon. Visits here refers to website visits, not store visits.

An automated extension showing site visits. Screenshot: Kristie TC Lliu of KoMarketing

It’s easy to assume that this automated extension is powered by WeWork Boston’s linked Google Analytics account, although Google hasn’t provided additional details. “We’re always testing new ways to improve our experience for our advertisers and users, but don’t have anything specific to announce right now,” a Google spokesperson said.

SourceGinny Marvin