Google-Accelerated-Mobile-PagesGoogle has announced in a post through the Webmaster blog that they’ll be boosting the effects of the mobile friendly algorithm that first launched on April 21, 2015.

According to the company, the update will be “beginning in May” and will “increase the effect of the

[mobile friendly] ranking signal.”  But if you’re already mobile friendly, says Google, you won’t have to worry and that “you will not be impacted by this update.”

Once the update happens, it’s roll out gradually, which means there isn’t going to be a sudden drop off of non-mobile friendly sites when the algorithm first comes online, which is similar to the slow Panda 4.2 roll out.  The update should begin rolling out in the beginning of May.

The mobile-friendly algorithm is a page-by-page signal, so it’ll probably take time for Google to assess every page, and that’s why this will be a gradual roll out.

There are those who believe that the roll out won’t have the same impact the original mobile friendly update, which was called Mobilegeddon.  When the original mobile-friendly update came out, there was supposed to be a significant impact on mobile results, but in the end, not everyone really felt much of an impact.

If you are aren’t mobile friendly and/or you want to make sure that you are, check out the Google mobile friendly tool.  You can also check Google’s mobile guidelines for more information.

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