On June 6, Google announced its plans to acquire Looker, a unified data and analytics platform, for $2.6 billion in an all-cash transaction. Looker is a unified data platform that integrates data into the daily workflow of users and enables organizations to extract value from the data. After the deal is completed later this year, Looker will be joining Google Cloud.

“Google Cloud is being used by many of the leading organizations in the world for analytics and decision-making. The combination of Google Cloud and Looker will enable customers to harness data in new ways to drive their digital transformation,” said Thomas Kurian, chief executive officer of Google Cloud. “We remain committed to our multi-cloud strategy and will retain and expand Looker’s capabilities to analyze data across Clouds.”

As martech investments grow, the need for data and analytics is going to be even more important. But, one of the biggest analytics challenges digital marketers will face continues to be the underlying martech infrastructure and pulling the various pieces together to create insights that are actionable and meaningful.

“The data analytics market is growing incredibly fast as companies look to leverage all of their data to make more informed decisions,” said Frank Gens, Senior Vice President & Chief Analyst, IDC. “Google Cloud is one of the leaders in the data warehouse market, and the addition of Looker will further strengthen their ability to serve the needs of enterprise customers while also advancing their commitment to multi-cloud.”

With Looker under Google’s belt, users could use the ability to strengthen their analytics. In turn, this should lead to better decision-making and improve digital execution.

SourceJennifer Cannon