It was announced on both Twitter and in Google’s forums that the company will notify customers or users who lave reviews on Google Local results after owners respond to their reviews.

An email notification will be sent to reviewers when a business responds.  There is also mobile push notifications being planned to be added at a later date.

According to Marissa Nordahl, the community manager at Google My Business:

When businesses respond to, or update responses to customer reviews, the customer now receives an email notification. The business’s response is published immediately and 5 minutes later, the notification is sent. This 5 minute delay allows time for the merchant to make any corrections to their response after submitting.

The notification email informs the customer of a reply to their review, and contains a link to a page with the full owner response.

Note: The review response is published immediately on Search and Maps.

The following screen shot is of the email notification:

If businesses become aware of the responses they leave to a review, and they know that the reviewer will become aware of that response, it could impact the type of responses they leave.

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